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What is the style of The College of Fine Arts?
Our visual language is built with colors, imagery, layout and design, all of which help create a distinctive college style. By employing this style we create brand awareness, develop emotional and intellectual associations, differentiate ourselves from our peers and create a consistent experience. This section gives tips on the use of words and pictures, while recognizing that the various elements will be shaped by your specific communication needs.
Style
The styles described below apply only to publications that represent the College of Fine Arts as a whole, or to publications issued by divisions that serve the entire college. Departmental publications may have a unique style representative of their own identity.
Our basic design elements
Most of our visual communication materials include these basic design elements:
The wordmark: The wordmark will appear prominently on all communication materials.
Photography: The college employs a specific style for its photography. A single ghosted back black and white image that represents the theme of the communication. The image may be integrated with accent color images. The college also makes use of silhouetted images juxtaposed with square or rectangular ones. This arrangement of images creates a tension in design and visual interest. Employing these techniques helps distinguish our communication pieces from those of other institutions.
White space: Ample white space should be provided in every layout. Clear exterior page columns help increase readability and make the information more approachable.
College of Fine Arts Style
A system has been created to help produce and communicate our brand across all kinds of media. Placement of the college's wordmark, color, and typography all go into building an engaging and consistent identity.
The examples on this page and the next illustrate how the elements should be combined for the best results.
Proper use of the college identity elements and adherence to these guidelines will ensure consistency, and convey the desired college visual identification.
If you have questions about how to apply the college style to your publication, please contact: Nancy Pacheco, graphic designer, at 471-3277 or nan-@mail.utexas.edu
Office memos
Business forms play an important role in communicating a clean and contemporary image. Proper use of the college identity elements and adherence to these guidelines will ensure consistency.
To download the memo in InDesign format, go to:
(downloadable templates coming soon)
Fax cover sheets
Business forms play an important role in communicating a clean and contemporary image. Proper use of the college identity elements and adherence to these guidelines will ensure consistency.
To download the fax in InDesign format, go to:
(downloadable templates coming soon)
Mailing labels and Stationery
Business forms play an important role in communicating a clean and contemporary image. Proper use of the college identity elements and adherence to these guidelines will ensure consistency.
Below is an example of the appropriate use of the college wordmark on mailing labels.
To download the mailing label template in InDesign format, go to:
(downloadable templates coming soon)
Stationery
Stationery should be used according to university guidelines. Information and ordering procedures are available at:
http://www.utexas.edu/visualguidelines/vg_p_stationary.html
