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Departmental Identity
An endorsed identity structure is based on the concept that the individual parts of an organization can express their unique identity, but are also seen as part of a larger whole.
Our goal is to project the college as a multifaceted organization with a sense of purpose. We want to allow the identities of the individual departments to flourish while concurrently projecting a unified college image. By using the endorsed identity system for the departments, schools and units, we can achieve this end.
The College of Fine Arts wordmark should be used to endorse departments that are part of the college and who operate under their own identities. The individual department wordmarks have been specially drawn and spaced and must never be redrawn or changed in any way.
- Placement of the University and College Wordmarks on Web Pages
- Placement of the College Wordmark on Printed Publications
- Publication Cover Example
- Magazine Back Covers
- Placement of the College Wordmark on Postcards
Placement of the University and College Wordmarks on Web Pages
The University and College wordmarks must be used to endorse all web pages representing departments, divisions, ensembles, projects, programs, academic or research centers, and faculty pages within the College of Fine Arts.
The graphic containing both wordmarks may be downloaded below. Please note that these wordmarks have been specially drawn and spaced and must never be redrawn or changed in any way.
This web header should be the only graphic reference to the University and/or the College. It should always be applied over a white background. Also, each of the logos should be clickable and direct users to the university's home page and College home page respectively.
University and College wordmarks must be placed above all other elements of the page. The University wordmark should occupy the far left adge of the page, and the College wordmark should occupy the far right edge. Placement is illustrated by the example below:
University and College Wordmarks
Placement of the college wordmark on printed publications
All printed publications within the college must include the college wordmark on the front cover. This can be done in several ways. The various options are explained below.
Option 1
The college wordmark may be aligned with the wordmark of the department.
The mark may be positioned left, right or centered depending on the need. Spacing and size of the college wordmark are relative to the size of the department, school or units wordmark. The college wordmark is half the height of the department, school or units wordmark. The college wordmark is spaced a quarter of the height of the department, school or units wordmark.
Note that the University of Texas wordmark has been omitted and the college wordmark stands alone on top of the departmental wordmark. The formal name of the university must be on any publication affiliated with the University. For this reason, the name of the University or the University wordmark must appear elsewhere on the publication cover.
When employed in a graphic context the wordmark for the university should be used.
For more information on the use of the University wordmark, or to download it, go to:
http://www.utexas.edu/visualguidelines/vg_wordmark.html
The following are examples for option 1:
Option 2
The departmental wordmark may be used apart from the college wordmark. In this instance, or when the publication does not contain a departmental wordmark, the college wordmark must appear on the cover of the publication. The following outlines placement and sizing of the college wordmark in relation to the departmental and/ or program names:
Primary unit name, wordmark or publication title: These should be sized to be recognized first in the hierarchy of the layout.
Secondary unit name or wordmark: These should be sized smaller than the Primary name or wordmark.
College Wordmark: The college wordmark should be sized smaller that the secondary unit name or wordmark, but no smaller than 1 1/2 inches in length.
Publication cover example
More Examples on publications' use of the college wordmark:
Magazine back covers
Magazine back covers must employ the following layout: a 2 1/2 inch border on the right or left edge, with specific information in the following order:
The University name
Department name
Department address
Department Wordmark
Phone number/FAX number
web address
Other publication information can be displayed on the remainder of the border, including editorial staff, designers, photographers and advisors.
The college wordmark will appear at the bottom of the border sized 1 1/2 inches in length.
Placement of the college wordmark on postcards
Postcards (6.5” x 5” or smaller) may place the college wordmark on the back (following guidelines for hierarchy if applicable).
Wordmark must be at least one inch in length.
