Graphic Identity Guidelines : College of Fine Arts

Overview

This section deals with the basic identity elements: wordmarks, logotypes, endorsement guidelines, college colors and typefaces that form the basis of our visual identity.

The College of Fine Arts' name, wordmark, and logos are property of the college. These elements may not be used to designate a business, social, political, religious, or any other organization, or to imply or otherwise suggest the college endorsement, support, favor, association with any organization, product or service without permission of The College of Fine Arts.

For more information concerning the use of the college's name, wordmark or logo please contact:

Fine Arts Public Affairs

Leslie Lyon
Director of Public Affairs
512-475-7033
leslie.lyon@mail.utexas.edu

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Nomenclature

The College of Fine Arts' name is an important element in the college's identity system. By using the official name of the college consistently, we build greater recognition for the institution.

The recommended designations for the college are:

Formal: The College of Fine Arts at The University of Texas at Austin or The University of Texas at Austin College of Fine Arts

Second reference: the college or The College of Fine Arts

When used in copy the complete name “The College of Fine Arts at The University of Texas at Austin” should be used upon first mention. Thereafter “the college” may be employed.

Our identity hinges on the words “The College of Fine Arts at The University of Texas at Austin” or “The University of Texas at Austin College of Fine Arts.” Do not use the acronym “COFA” when communicating to mixed or external audiences. Beyond our community of “insiders,” this acronym is not recognized and may be confused with other institutions.

The formal name of the college must be on all legal documents as well as college print and electronic publications.

When employed in a graphic context the college wordmark should always be used.

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The Wordmark

The College of Fine Arts wordmark is the primary means by which we are recognized and should appear on all our forms of communication. The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way other than designated by these guidelines.

The wordmark is available in horizontal and vertical formats, and you may use either version depending on the requirements of your design.

Horizontal wordmarks

Vertical wordmarks

This version is recommended when space limitations or design call for a vertical treatment.

When reproduced in color the wordmark should always appear in The College of Fine Arts signature color—cool grey 4. No other color is acceptable, with the exception of black for use on faxes, memos and in newspapers, and white for reverses on dark backgrounds. The wordmark must always show clearly and should not be used with patterns or colors that are distracting or do not create sufficient contrast with the wordmark.

Reversed out

The wordmark should preferably be used on a white background. On occasion, it may be reversed out to white for placement over images or spot colors (for information on the incorrect use of the wordmark refer to next section).

Spatial relationship

The wordmark should not be crowded by other elements. The space around each side of the wordmark is equal to half the height (1/2 H) of the entire wordmark. No other elements should fall within this area.

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Incorrect use of the wordmark

The consistent application of The College of Fine Arts wordmark is essential to building and maintaining our identity. Always follow the guidelines presented in these graphic standards. The wordmark should never be altered or redrawn in any way.

The examples on this page illustrate several unacceptable uses of the wordmark. Always use the appropriate reproduction digital art for the wordmark. Questions regarding the use of the wordmark must be resolved through the College of Fine Arts Public Affairs Director.

Do not condense, expand or distort the wordmark in any way	Do not embed the wordmark in text
Do not use the wordmark on a background or color that is distracting and interferes with legibility, or does not provide sufficient contrast for the wordmark	Do not link or add any text or graphic elements to the wordmark
Do not recreate the wordmark	Do not use the wordmark in any colors other than the approved colors described in the guidelines
Do not alter the scale of the University wordmark in relation to the college wordmark	Do not alter the position of the university wordmark in relation to the college wordmark or rearrange the elements in any way

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The College of Fine Arts Colors

The following represent the official colors of the college.

These colors apply only to publications that represent the college as a whole, or to publications issued by divisions that serve the entire college.

Departmental publications may use other colors representative of their own identity.

Green

dark green

64 22 74 4

Web: 669966

light green

41 12 68 0

Web: 99CC66

olive green

15 0 68 39

Web: 999966

Blue

dark blue

72 58 21 3

Web: 666699

light blue

49 16 7 0

Web: 66CCCC

opaque blue

100 59 40 1

Web: 006699

Red/Purple

red

72 58 21 3

Web: 993333

purple

41 12 68 0

Web: 663399

opaque red

100 59 40 1

Web: 993333

Yellow/Orange

mustard

20 40 96 2

Web: CC6633

dark tan

27 70 86 17

Web: 996633

Grey

cool grey

0 0 0 30

Web: CCCCCC

Secondary Colors

These colors have been selected to be used as accent colors only.

These accent colors apply only to publications that represent the college as a whole, or to publications issued by divisions that serve the entire college.

Departmental publications may use other accent colors representative of their own identity.

	Process C 62% M 22% Y 0% K 3%	Web 6699CC
	Process C 4% M 100% Y 92% K 5%	Web CC3333
	Process C 90% M 21% Y 90% K 10%	Web 009966
	Process C 85% M 100% Y 4% K 0%	Web 663399
	Process C 0% M 35% Y 90% K 0%	Web FF9933

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College Typefaces for print media

The college's typographic identity is visible across many applications, including print, electronic and environmental displays. In order to communicate in a consistent tone, type selections have been made that best represent the voice of the college.

These typefaces apply only to publications that represent the College of Fine Arts as a whole or to publications issued by divisions that serve the entire college. Departmental publications may use other typefaces representative of their own identity.

The following fonts are used primarily for print applications. If you do not have the primary font, there is an alternative font suggested.

Serif:

Headers
In order to create a cohesive look and feel, Garamond should be used for headlines. The typeface is available worldwide in both PC and Apple Mac formats. Do not substitute any variation other than those listed below.

Garamond regular
Alternate font: Times New Roman