First Impressions

When the public views an item that carries the identity of The College of Fine Arts they form an instant opinion about our character, our values, our standards, and our aims. More than just colors and logos, our identity is an important business tool and must be employed with care and consideration.

Our identity reflects our behavior. The College of Fine Arts is at its root a service organization; our attitudes, and the way we interact with the community, is paramount to our success. Our identity helps us create a consistent and enjoyable experience for our constituents.

The Goals of the College

We need to strive to be the best in every aspect of our activities, both academic and non-academic. As the arena of marketing evolves, The College of Fine Arts needs to keep up to date and employ every resource available to ensure that its messages are received loud and clear. By properly branding the institution we employ a powerful business tool that will enable us to succeed.

The College of Fine Arts is attempting to expand its reach beyond the Forty Acres and foster a sense of ownership among all the people of Texas. When we present ourselves to external audiences it must be as a unified whole, not a jumble of mismatched units that share no common identity or values.

How to Use These Guidelines

These guidelines have been developed to introduce a unique and honest representation of The College of Fine Arts that is aesthetically pleasing, economical, and easy to use. Flexibility has also been a major consideration, so the diverse groups of college departments and units can maintain their individuality within the framework of The College of Fine Arts organization.

This guide contains the latest information and, equally important, examples of best practice—intended to offer new perspectives on the way our visual identity can be applied.